Trump's rhetoric relied heavily on simple, memorable, and often nationalistic slogans, such as "Make America Great Again" (MAGA), "Drain the Swamp," "Build the Wall," and later, "Stop the Steal". These catchphrases served multiple purposes: they distilled complex policy positions into digestible sound bites, created powerful rallying cries for supporters, established clear brand identity, and framed political narratives in terms favorable to his agenda. The ubiquity of these slogans on merchandise, at rallies, and in media coverage further amplified their impact and helped solidify his political movement.